Calculator,hand holding colored wooden board written with text COST PER ACQUISITION on black background. foto de Stock | Adobe Stock
Customer acquisition cost (CAC): Calculate and reduce it
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Finger pushing a conceptual calculator button to calculate marketing campaign budget and cpa (cost per action or acquisition). Composite image between Stock Photo - Alamy
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![Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]](https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Customer%20Acquisition%20Cost%20How%20to%20Calculate%20CAC%20%5B+Benchmarks%20%26%20Formulas%20to%20Know%5D-2.png?width=650&height=180&name=Customer%20Acquisition%20Cost%20How%20to%20Calculate%20CAC%20%5B+Benchmarks%20%26%20Formulas%20to%20Know%5D-2.png "Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]")
Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]
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